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Moving can often seem like a continuous stream of stressful events. From the repetitive process of reserving a truck to the challenges of modifying bookings, coordinating with moving assistants, and handling a large truck, do-it-yourself movers using U-Haul can find the moving experience both disjointed and frustrating.
This all-in-one virtual assistant redefines the entire moving journey. It offers responsive voice-guided features that optimize tasks, enhance coordination, and provide real-time alerts and guidance. It's particularly adept at intelligently addressing complex requests, which is a valuable asset for movers under pressure. By doing so, it significantly boosts the efficiency and overall enjoyment of the moving process while simultaneously alleviating driving concerns through hands-free, real-time support.
A re-designated website to connect business owners with developers, designers, and digital marketers to make tech accessible and affordable
2023 Aug - Oct ( 7 weeks )
Myself, content writer, marketing team, web developer, CEO
Figma, Figjam, Notion
Web design, Visual design, Information architecture, information design
Re:Bloom is a small and passionate, digital agency that helps small business build simple, clean, and easy to maintain websites, connecting business owners with developers, designers, and digital marketers.
a comprehensive website redesign where I led the planning of the project sprint, ensuring stakeholder alignment through close collaboration with a cross-functional team.
Restructured the website following the analysis of user pathways and effectively aligned with both marketing objectives.
A focus on the website visual design, developing key graphic elements and icons, and emphasis on information design with effective graphic support, delivering informative and and visually engaging user experience.
Current Website Issues (Identified through site audit and preliminary user interviews):
Confusions in finding information
"As a prospective volunteer, I want to easily find information about volunteering opportunities so I can determine if the program is a good fit."
“ As a non profit partner who recommends clients to re:bloom, I want information on the pricing to be conveyed in more intuitive and clear way”
Alignment issues,inconsistent use of colors, inappropriate use of interactions
“As a website visitor, I want consistent page styling and alignment so I can easily scan and digest information.”
How can we design a website that effectively caters to different types of users, presents information in a more digestible format, and drives users toward taking action?
This goal emphasizes understanding current users and their interactions, anticipating business-driven actions, reorganizing the website’s information architecture to enhance content findability and usability, and simplifying complex information for clarity and ease of use, ultimately encouraging users to take meaningful actions.
I began by creating personas to understand the different user types and their goals. After identifying the three main user groups, I restructured the website by developing a site map that (1) assigns each page to one or more specific user groups and (2) clearly defines the call-to-actions (CTAs) for each section to guide users to the appropriate pages.
After creating the initial wireframe and sharing it with the group, I identified sections that needed iterations in information design to convey details more effectively, such as the "Cost to You" section and the "Work with Re:Bloom" card design. During the process, I also recognized areas where content needed optimization, which led to a meeting with the content writer to refine and enhance the messaging.
Another challenge we had is to transfer the dense information to more digestible format. For example the long paragraph of the program descriptions. I first analyzed the content and broke down the content into smaller sections, use icons and colors to emphases the key information and enhance readability.
The visual design for the website draws from the marketing materials and style guide currently used by the Re:Bloom marketing team. The goal is to create website visuals that align with the existing design guidelines while introducing a sense of freshness to enhance the brand’s presence and appeal.
This website redesign project emphasized the importance of aligning diverse team objectives, including close collaboration with content writers, the marketing team, and executive leaders to meet business goals. It sharpened my skills in cross-functional collaboration, strategic design, and balancing user experience with branding and business objectives.
